BRABUS and SONAX seal partnership

Brabus and Sonax are two companies that take the concept of “Made in Germany” out into the world, always applying quality levels as high as possible. For decades, the car refiner and small-volume manufacturer from Bottrop, Germany and the Bavarian producer of care products have banked on innovation within grown structures – Sonax since 1950, Brabus since 1977.

Sonax has long supported brands and teams in motorsports, and is partner of Infiniti Red Bull Racing in the Formula 1. The car care specialist from Bavaria develops products that allow all-round care of modern cars: gently and as resource saving as possible the products make cars look as good as new – no matter if they are used on racing tracks or in the “tough” everyday road traffic. Especially the products from the Xtreme or Premium Class portfolios have been developed for top-of-the-range cars – and thus also for the milestones created by Brabus.

The name Brabus stands for a manufacture that, by applying art of engineering and unparalleled craftsmanship, turns premium vehicles into cars in a class of their own. In terms of extravagance, technology and design Brabus always sets standards – no matter if it has to do with supercars such as the 800 E V12 Coupé, 800 Rocket or 850 6.0 Biturbo iBusiness, refined vehicles of the Mercedes-Benz and smart brands or the costly restoration of vintage cares. Customers of the company in Bottrop receive perfection down to the last detail, also extraordinary wishes are fulfilled and exceeded.

Brabus CFO Stefan Hosters explains the collaboration’s objective: “We are absolutely delighted to have been able to officially seal this partnership. Brabus is convinced of the high quality and performance of the Sonax products that we use in workshops, car wash facilities, for valeting restored vehicles or when maintaining customers’ cars. The intensive collaboration will also open up new possibilities for us to be able to react to customer wishes in a more targeted manner. One good example is the Sonax technology for paint restoration and long-term sealing that in the future we will apply even more intensively.”

“We are very pleased to be able to strengthen our co-operation on this basis”, emphasised Franz Fischer, Head of Marketing at Sonax, on signing the co-operation agreement at Brabus in Bottrop. “We are proud to be a partner of a company that for decades has more than lived up to the highest demands of its international customers.” First visible signs of the co-operation will be the “sparkling clean” cars from Brabus. But also in communications – for example for trade fairs – the two companies will follow common paths. They jointly work on the optimum quality and will carry this message to a broad audience. There are synergies for both sides – Brabus can rely on a partner that produces products meeting highest demands. Sonax can use its know-how for the co-operation with one of the world’s leading car refiners and gain valuable experience for advancing its product portfolio.

Brabus CFO Stefan Hosters and Sonax Marketingmanager Franz Fischer signed the co-operation contract in the Brabus headquarter Bottrop. Back row (from left): Michael Hinz (Sonax Key Account Manager), Thorsten Kirn (Sonax Trainer) und Thomas Degen (Sonax Sales Manager Trade National).

March 2018 – Sonax, leading manufacturer of car care products, counts on partnerships with international stars of the MTB community to draw attention to its modernised “Sonax Bike” series. Sam Reynolds, Nicholi Rogatkin and Clemens Kaudela are now the Sonax brand ambassadors to shine in the fascinating downhill and freeride scene. 
March 2018 – Sonax, successful manufacturer of cleaning and care products for vehicles and industrial applications, has further expanded its leading market position. Compared to the year before, Sonax GmbH increased the annual sales by 11 % in 2017. The company headquartered in Neuburg on the Danube in Germany achieved a turnover of €115 million in the past fiscal year. “We are very pleased that we could again grow in 2017, even after the extremely successful 2016. 
The new “Sonax Xtreme Spray+Protect” spray sealant, for example, is simpler and quicker than any previous paintwork sealing: thanks to intensive development the Sonax R&D experts designed a paintwork sealing that can be applied during the vehicle wash, requiring around five minutes only. The innovative product celebrates its German debut at the 2017 Essen Motor Show.
Sonax is a world leader in the manufacture of high-performance car care products – and also is very popular with motorsports fans around the globe. This also appeals to drift icon and rallycross pro Ken Block. The star of the spectacular “Gymkhana” videos will set the stage for the Sonax logo in the future.