Sonax gets off to a good start at SEMA Show in Las Vegas

26 October 2016 – At SEMA Show 2016 – the world’s largest trade fair for car accessories, refinement and sporty individual cars – Sonax presents many innovations from November 1-4. Particularly for professional users Sonax has plenty to offer.With “Sonax Profiline Ceramic Coating CC36” the car care expert marks a milestone in paintwork sealing technology used for professional vehicle valeting. The launch is accompanied by a marketing campaign under the banner “The force of flexibility – the stronger gives in”.

Another innovation that appeals to every customer with high-quality wheels soon will have a fixed spot in every car care equipment set: “Sonax Wheel Rim Coating”. Its application is very easy – regardless of which surfaces are being treated. Even chrome, painted or polished rims can be sealed.The German car care specialist’s products are presented by John D’Agostino. The U.S. customizer introduces his latest creation, the 1958 Packard two-seater sportster "Rita". The famous car owner/designer kept his recent theme of naming his Coachbuilt Concept customs after the most famous movie stars, calling "Rita" after legendary actress Rita Hayworth.

Very special guest Tuesday, November 1Highlight on Tuesday, November 1 at 1 p.m. will be a very special guest: Sonax will wave the starter’s flag for a new promising worldwide partnership. The U.S.-American Rallycross pro has achieved global fame by his spectacular videos that have spread around the world like wildfire with 250 million views. SEMA Show visitors are invited to meet the new Sonax brand ambassador at booth #12161.

Innovation that appeals to every customer withhigh-quality wheels: “Sonax Wheel Rim Coating”.

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March 2018 – Sonax, leading manufacturer of car care products, counts on partnerships with international stars of the MTB community to draw attention to its modernised “Sonax Bike” series. Sam Reynolds, Nicholi Rogatkin and Clemens Kaudela are now the Sonax brand ambassadors to shine in the fascinating downhill and freeride scene. 
March 2018 – Sonax, successful manufacturer of cleaning and care products for vehicles and industrial applications, has further expanded its leading market position. Compared to the year before, Sonax GmbH increased the annual sales by 11 % in 2017. The company headquartered in Neuburg on the Danube in Germany achieved a turnover of €115 million in the past fiscal year. “We are very pleased that we could again grow in 2017, even after the extremely successful 2016. 
The new “Sonax Xtreme Spray+Protect” spray sealant, for example, is simpler and quicker than any previous paintwork sealing: thanks to intensive development the Sonax R&D experts designed a paintwork sealing that can be applied during the vehicle wash, requiring around five minutes only. The innovative product celebrates its German debut at the 2017 Essen Motor Show.
Sonax is a world leader in the manufacture of high-performance car care products – and also is very popular with motorsports fans around the globe. This also appeals to drift icon and rallycross pro Ken Block. The star of the spectacular “Gymkhana” videos will set the stage for the Sonax logo in the future.