Red Bull Racing Formula One Team delivers a brilliant performance with Sonax
Red Bull Racing, the team of Formula One World Champion Sebastian Vettel, has joined forces with Sonax, the leading manufacturer of car care products.
Red Bull Racing ended the 2011 season as Formula One World Champions and the No. 1 in the top league of motorsport. Sonax is Germany’s No. 1 car care brand and a leading worldwide manufacturer. Identifying similarities, the two brands agreed on an on-going partnership and Sonax is now an Official Supplier to Red Bull Racing. The car care specialist will work to ensure the cars of Sebastian Vettel and Mark Webber look pristine ahead of every Formula One race.
Premium products and partnerships with top international motorsport teams have helped Sonax achieve a solid worldwide reputation. For the past nine years it has been an Official Supplier to Vodafone McLaren Mercedes and by agreeing this new partnership with Red Bull Racing, Sonax continues its commitment to Formula One.
“We are looking forward to cooperating with Red Bull Racing,” says Manfred Hoffmann, Owner and Managing Director of Sonax GmbH. “We have more in common than simply a passion for motorsports and cars. Red Bull’s lifestyle character and innovative strength inspires young target groups, which will be the main focus of Sonax’s communications as well. The partnership with Red Bull Racing will bring the brand closer to young fans. Sonax enjoys great popularity among motorsport fans who intensively care for their cars,” explained Manfred Hoffmann. “However, cooperation between the No. 1 in motorsports and the No. 1 in car care will help loyal and potential Sonax customers among motorsport fans to trust the right brand."