Sonax kicks off the winter season with three “Best in test” products
Sonax starts the business rolling with windscreen washer fluids for the winter, window de-icers, and other practical aids for the winter. Especially for the bestselling segment of windscreen cleaners, the car care specialist has as much as three test winners to offer. In time before the beginning of the cold season, the manufacturer from Neuburg, Germany starts a broad marketing campaign to give a significant boost to the demand. Attractive POS material and marketing campaign ensure high demand for SONAX favourites.
Sonax Xtreme Antifreeze & Clearview is the best product among the windscreen cleaners for the winter. The cleaner bearing the German “Auto Bild” test winner logo is available as concentrate in 1-litre or 5-litre containers, and offers SONAX trade partners an attractive sales potential. The product features strongest cleaning power and maximum material compatibility.
The portfolio’s classic, Sonax Antifreeze & Clearview, which is available as concentrate in 1-litre, 2-litre and 5-litre containers, is decorated with the GTÜ test winner logo and recommended by the German magazines ACE-Lenkrad and Auto Zeitung.
Also, the German “Bild am Sonntag” journal test confirms the excellent product quality – cleaning power and material compatibility. By order of the largest daily newspaper in Germany, in 2012, the TÜV Rheinland tested eight ready-to-use windscreen cleaners for the winter. In all test reports, the convenience product achieved top marks. Hence, the test winner logos on the Sonax Antifreeze & Clearview “ready-to-use” labels on the 2-litre and 5-litre containers are an irresistible proposition.
Another main pillar of the winter business is the group of Sonax Window de-icers. The product is characterised by a quick de-icing effect and prevents annoying refreeze. Sonax Window de-icer is available in practical 300-ml and 400-ml aerosol spray cans and in the handy pump sprayer with 500 ml or as special edition with 750 ml.
Continuation of the successful winter campaign with “Andy Freeze” and “Clara View”
This autumn, the enterprise will continue its successful marketing campaign that addresses younger car drivers and encourages buying Sonax products for the winter. For this, the market leader again sends the two brand ambassadors “Andy Freeze” and “Clara View” into the race – the two young and appealing persons present the SONAX programme during the entire cold season. The names refer to Sonax Antifreeze & Clearview, the successful windscreen cleaner for the winter. “Andy Freeze and Clara View will see you through winter safely!” – that is the central message of the car care specialist’s campaign and will be extensively used in trade for sales promotion.