Sonax celebrates successful partnerships in motorsports
The German car care expert looks back on a motorsport season characterised by positive partnerships. In the DTM, BMW Motorsport presented the brand brilliantly – in the Formula 1, Sonax impressed as “Official Supplier” to Red Bull Racing. In 2013, the German market leader enters the second year of partnering with both teams.
The latest chapter in Sonax’ history of motorsports is once more a success story. Being partner of BMW Motorsport, the car care specialist from Neuburg had every reason to be happy a few weeks ago. After a spectacular finale in Hockenheim, where Bruno Spengler was the first to cross the finishing line with the Sonax logo on the BMW M3 DTM, Sonax could join in the celebration of the drivers’ title, of the Championship in the team ranking of Team Schnitzer, and of the Constructors' Championship of partner BMW Motorsport. “An outstanding comeback – the excellent performance of our partner BMW Motorsport was rewarded with winning the championship,” concludes Franz Fischer, Head of Marketing at Sonax GmbH. “We are proud to be BMW Motorsport’s partner and are looking forward to continuing our collaboration.” In 2013 again, the Sonax logo will have a prominent place on the BMW M3 DTM cars of Bruno Spengler and his team mates and fellow drivers.
Just over a month later, again there was reason for Sonax to celebrate. As “Official Supplier” to the Red Bull Racing Formula 1 Team, Sonax watched Sebastian Vettel’s catch-up race after an opening lap collision with much excitement, just as the spectators in Interlagos and millions of fans worldwide in front of their TV did. And then, the Formula 1 finale in São Paulo exceeded anything previously seen. As such, the delight and relief at Sebastian Vettel’s victory was great.With the new and previous Formula 1 Champion securing a win in the Championship, the car care expert completes its first year as partner of Red Bull Racing in the royal league with splendid achievements.
“We congratulate our partner Red Bull Racing on this brilliant performance and successful title defence. We are looking forward to the next season,” says Manfred Hoffman, Managing Director of Sonax GmbH and Owner of the Hoffman Group of Companies. Throughout 2013, Sonax continues to be “Official Supplier” to the team to make Sebastian Vettel’s and Mark Webber’s racing cars and the entire fleet of the reigning No. 1 appear perfectly.