Sonax wins readers’ polls triple
Sonax wins readers’ polls of “Auto Bild”, “auto motor und sport”, and “Auto Zeitung”. When it comes to care and maintenance of cars, the absolute majority of the readers of “auto, motor und sport” say that Sonax is their clear favourite. More than 60 per cent of the 112.000 participating readers voted for Sonax in the “Car care” category. Thus, Sonax wins this award for the ninth time in a row already. The test results are published in the issue 7/2014 on 20 March 2014.
In addition, the latest reader survey of the magazine “Auto Bild” – “The best brands in all categories” – confirmed the leading position of the Sonax brand: 72 per cent of the “Auto Bild” readers think that Sonax is the best brand among the car care manufacturers. Around 70.000 readers took part. The results were published in the issue on 7 March 2014.
And, the car care specialist once again could win the readers’ poll of “Auto Zeitung”. The associated “Top Brand 2014” award makes the list of Sonax’s successes in readers’ votes up.Franz Fischer, Head of Marketing at Sonax: “We are delighted to see the excellent results from previous years confirmed. This outstanding image creates confidence and helps drivers with their buying decision – a clear benefit for our trading partners.”