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Sonax Innovations at the SEMA Show

At the SEMA Show 2014, North Hall booth #12469, the team of German car care specialists once again brings exciting product innovations to the U.S. and Canada. The fascinating innovations are perfect additions to the extensive range of powerful car care products that exceeds the highest demands of car owners throughout the world.

Drivers around the globe will know the car care products from Sonax: for more than 60 years, the brand has stood for highly effective quality products that are “engineered and made in Germany”. In the U.S. and Canada, the brand has found new fans over the past few years. At the SEMA Show 2014, North Hall booth #12469, the team of German car care specialists once again brings exciting product innovations to the U.S. and Canada. The fascinating innovations are perfect additions to the extensive range of powerful car care products that exceeds the highest demands of car owners throughout the world.

More than 15 different country representatives (e.g. Japan, Denmark, Peru, Singapore, etc.) are present at the Sonax booth. “Sonax is excited to return to SEMA for the sixth consecutive year,” said Rob McCrary, Managing Director of Vision Investments, the Sonax representative in the United States. "We demonstrate the entire Sonax line including three new products to be released in the U.S. in Q4 of 2014.”

New DIY products include paint-care products Easy Shine and Insect Remover, Engine Cleaner and the specialized Fallout Cleaner. For the professional vehicle valeting sector Sonax introduces the cutting compound Profiline Cutmax and the polishing compound Profiline EX 04-06, a completely new development intended for the use with orbital polishing machines. Eleven products were already added to the expanding line in 2014.

Emcee in the booth this year is master detailer Renny Doyle. Doyle hoste interviews with the car care industry's most prominent figures and detailers as well as Manfred Hoffmann, owner of Sonax. Special guest in the Sonax booth is legendary car customizer John D'Agostino. He is in the booth for autographs every day. On display in the Sonax booth is John's awarded 1940 Cadillac “Sophia“.

SEMA Show

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John D´Agostino

John D´Agostino

Special guestin the SEMA Show Sonax booth: legendary car customizer John D'Agostino. On display is John's awarded 1940 Cadillac “Sophia“.

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