Sonax again best brand of “all categories”
13 April 2016 – Winning the readers’ survey of the magazines “Auto Bild” and “Motor Klassik” confirms the excellent reputation of the car care specialist from Neuburg on the Danube. Prior to this, Sonax won the readers’ choice of the magazines “auto motor und sport”, “Auto Zeitung” and “Motorsport Aktuell”.
Also for the demanding readers of the “Motor Klassik” magazine, Sonax is the number one when it comes to car care and value retention of their vehicles. The results of the latest readers’ poll show: more than 51 per cent of the participating readers have made excellent experiences with Sonax products. Other brands receive considerably less support – the brand ranking as second could only secure 30 per cent of the votes.
In addition, the latest reader survey of the magazine “Auto Bild” – “The best brands in all categories” – confirmed the leading position of the Sonax brand: for the fourth time in a row, 68 per cent of the “Auto Bild” readers think that Sonax is the best brand among the car care manufacturers. 60 000 readers took part. The results were published in the issue from 1 April 2016 with the title “The brands with the best reputation”. Earlier, the readers of “auto motor und sport” chose Sonax as their absolute favourite already forthe eleventh time. The figures: 57.5 per cent of the 115 239 readers participating in the poll selected Sonax as best brand in the “car care products” category – with a strong lead over the manufacturer ranking as second. The results were published in the issue 07/2016 from 17 March 2016. The car care specialist’s top ranking was also confirmed by this year’s readers’ choices of the magazines “Auto Zeitung” and “motorsport aktuell”.
Franz Fischer, Head of Marketing at Sonax: “We are very delighted with these exceptional survey results and we thank the readers of the magazines for their support. The car driver’s trust in the Sonax brand is unabated.”